Project 2 Reflection

I learned a lot from this project. To start I had no idea what a white paper is and this project obviously taught me not only what a white paper is but also how to write one. I Also learned a lot about marketing from this project, specifically the different less known branches of marketing and the different parts of a marketers day to day routine. Marketing is not just creating advertisements. There is so much more involved in marketing such as client relations and all the different kinds of communication marketers need to engage in, in order for their business to succeed. I learned all of this through my research for my white paper. I found a lot of this information very interesting. I feel as though this information has just made me more excited to go into the marketing field after graduation. Also a lot of the information I learned about advertisements and business to business marketing would definitely help me with my summer job because I work for a machinery company doing marketing for machines. Usually a lot of this marketing is to manufacturing plants. Having a better understanding of business to business is really going to help me.