January 30th Herndl and Brown

The authors of this text are Carl G. Herndle and Stuart C. Brown. Herndle is an Associate Professor of english at New Mexico State University. Brown is also a professor at New Mexico State University, he teaches rhetorical history and criticism. I believe the primary audience for this text is students because it was published by the University of Wisconsin and uses simpler diction and consists of easier to understand ideas. the texts definition of rhetoric is a tool which allows people to discuss different moral and social issues. I believe the main argument of the text is that there are three parts to rhetoric regarding discourse about the environment the Ecocentric, Anthropocentric, and Ethnocentric. All of these three parts relate back to their own mode of persuasion Ecocentric being Pathos, Anthropocentric being Logos, and Ethnocentric being Ethos. The rhetorical purpose of this text is to persuade and inform the readers.