White Paper Research

A white paper is a persuasive essay usually created in order to guide the audience and help them solve a problem. They usually have a catchy intro that hooks the audience and are very descriptive and professional. They also contain a why ellement which is a part that describes why our reader should care about what you wrote. The typical white paper is 6-8 pages long. I chose marketing as my discipline. Most students with a major in marketing have a range of different pieces they create which could include marketing plans, research papers, actual advertisements, excel sheets, and a range of other marketing related pieces. This field has a focus on writing which can range from very formal marketing plans to easy to read and aesthetically pleasing marketing campaigns. A lot of focus is put into the rhetoric and word choice that is used in specific marketing campaigns to help target a certain audience.  Overall there is a formal side of marketing writing which focuses on reports and internal management for companies that hire marketing firms and then there is a side that has a more creative yet specific and well thought out writing style. One thing in my research that i was not able to find that i would really like to is an ethnography of a marketing firm. I feel like this would be a very informative and interesting article to read because it is an outsider looking in getting a different view of how the marketing world really works.